Transform Your Business with Local SEO
Empowering Your Brand with Ethical, Results-Driven SEO Strategies
Focus on Locals is a family-owned digital marketing company backed by over 20 years of experience in local SEO and content development. The expertise behind Focus on Locals is well-established, with over 6,000 articles and landing pages written and optimized using effective, research-based strategies, including local SEO services designed to help businesses connect with their communities.
Our mission statement is clear: Built with a fixation on research, not automation. Whether you represent a growing brand or an established enterprise, we develop original strategies based on data, relevance, and intent. At Focus on Locals, we approach every project with care and precision because your goals deserve nothing less.
About Focus on Locals
Why We are Different
At the core of every successful local SEO strategy we deliver is a research-first approach. Before we create content, manage your Google Business Profile, or optimize your website, we focus deeply on three key areas of research.
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We implement market research to find your local target market, analyzing the language and search behaviors of your ideal customers to ensure we connect with the right audience.
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Once we identify your target market, we conduct data-driven keyword research, utilizing real search volumes and trends to target terms that people in your area are actually searching for, which will bring traffic to your site.
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It is also important for you to have an in-depth competitor analysis. This research helps identify what works in your industry and pinpoints gaps we can leverage to gain a competitive advantage.
Our Local SEO Services
What We Offer
Our range of services is designed to meet your Local SEO needs. From keyword optimization to managing your Google Business Profile, we provide comprehensive local seo services with transparent pricing.
Keyword Optimization
Improve Search Rankings
Maximizing ROI starts with comprehensive keyword research. Our local SEO services prioritize this research to identify high-value keywords that align with your business goals. By targeting the most relevant terms, we improve search engine rankings and attract focused organic traffic from your local community, ensuring you get the best return on investment.
Content Strategy
Engage Your Audience
To rank well on Google and engage your audience, high-quality, educational content improves local SEO. We ensure all blog posts are 1,400 words or more. This provides in-depth, valuable information that boosts your search rankings, increases engagement, and ultimately improves conversions
SEO Audits
Enhance Site Performance
We analyze pages of your site to pinpoint issues and implement solutions that enhance performance and engagement. This includes: keyword mapping, content optimization, meta title and description, header tag structuring, internal linking strategy, image optimization, and URL/slug recommendations. Try a free SEO health check to see what changes you can make today!
Google Business Profile
Sharpen Your Local Visibility
Our Google Business Profile (Google My Business) service is an important part of the local SEO services we offer. A Google Business Profile helps businesses maintain an accurate and engaging presence on Google Search and Maps. We manage most of your profile to ensure your information is always up-to-date and optimized for local search visibility. As part of this service, we also create and publish one custom post each month to keep your audience informed and engaged, strengthening your connection with your community.